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Website Design for EACR Inc.
EACR Inc., a licensed electronics recycling company based in Lakewood, NJ, approached us to redesign their website and reintroduce their brand following a company rebrand from SAMR Inc. Their primary goals were to modernize the user experience, improve SEO performance, and drive local traffic across their service areas in New Jersey, New York, and Pennsylvania.
We crafted a fresh and professional visual identity using a navy, white, and light green color palette—balancing trust, cleanliness, and approachability. The Montserrat font family was selected for its modern readability and versatility across devices. The site layout prioritizes clear navigation, service-based conversion points, and user trust through accessible, easy-to-follow content structure. Learn more about our custom web design process.
Under the hood, we implemented several improvements to enhance functionality and SEO readiness:
FAQ schema was added to the majority of pages, helping the site qualify for rich results in search engines.
Google reCAPTCHA was installed on all forms to prevent spam and protect site integrity.
All images were uploaded with optimized alt texts to improve accessibility and support keyword strategy.
Local Business schema was coded directly into the site to help Google understand business details and improve local ranking signals.
We built the SEO foundation into every layer of the site:
Each page received a custom SEO title and meta description, tailored to key phrases relevant to EACR’s services and regions.
Content and structure were aligned with a clear keyword targeting strategy for electronics recycling, compliant disposal, and location-specific queries.
During development, we also added foundational backlinks to key citations and listings to begin boosting the domain authority from day one.
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