Building a stronger ecommerce presence for long-term growth
Matguard USA needed a digital strategy capable of reaching more customers, increasing ecommerce sales, and building greater visibility through organic search. Envision Media Group focused on strengthening the entire online experience through SEO, content development, website optimization, mobile usability, and targeted email marketing. The result was substantial growth across traffic, organic users, mobile users, and total orders.
Keyword & Content Strategy
Built an SEO strategy around relevant, high-intent searches connected to Matguard USA’s products and target audiences. Keyword research guided the optimization of important product and category pages while supporting content helped expand the website’s organic footprint and reach customers throughout the search journey.
On-Page SEO Optimization
Optimized important pages throughout the website with stronger page titles, meta descriptions, headings, image alt text, internal links, and search-focused content. These improvements gave search engines clearer signals about Matguard USA’s products while creating stronger entry points for potential customers discovering the brand organically.
Ecommerce Website Optimization
Improved the website experience with a focus on making products easier to discover, understand, and purchase. Navigation, page structure, content organization, and the overall shopping experience were refined to help turn increased website traffic into measurable ecommerce growth.
Mobile Experience Improvements
Focused heavily on the mobile shopping experience to create a faster, cleaner, and more intuitive path from landing page to purchase. Improving usability across smartphones and other devices helped Matguard USA capitalize on the rapidly growing share of customers visiting the website from mobile devices.
Organic Search Growth
Continued expanding Matguard USA’s presence in organic search through optimized ecommerce pages, supporting content, technical improvements, and stronger sitewide SEO. This created additional opportunities for products and educational resources to appear when potential customers searched for relevant solutions online.
Email Marketing & Promotions
Developed targeted email campaigns around products, promotions, and sales opportunities to bring customers back to the website and encourage additional purchases. Email became an important complement to organic growth by helping Matguard USA engage its existing audience while generating traffic during key promotional periods.
Growth across every major channel
The combined strategy created measurable improvements throughout Matguard USA’s ecommerce ecosystem. Rather than relying on a single marketing channel, SEO, website optimization, mobile improvements, content, and email marketing worked together to bring more qualified users to the website and create more opportunities for those visitors to become customers.
“My companies, Matguard USA and FDM Marketing have used envision media for the past three years, we use them for website development, website management, and our social media platforms. Their team has been exceptional to work with and resulted in a large increase in online business for us. I would highly recommend using envision media if you are a consumer products, brand, and online marketer, or you have a unique product or service that you want to promote to a specific market.”
Project Details
- 157% increase in total website traffic (2023–2024).
- 35% increase in total orders.
- 250% growth in mobile users.
- 50.9K organic users, a 204% increase.
- Stronger organic and ecommerce foundation for continued growth.
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